The Google new service +1 let users vote on search results, then will use the votes as a factor in ranking results.
Users will need a Google Profile to use +1. Once they've created that profile, contacts are built from sources like the user's Gmail contact list and people they follow on Google Reader.
Users can see which friends and contacts they're sharing recommendations with by using the "Social Circle And Content" tab in their Google Dashboard.
The service has been rumored for several months now, and is apparently only one of many efforts underway at the company to add a social layer to its services to help compete against Facebook. Some of those efforts were apparently slowed by political infighting toward the end of 2012, but product chief Vic Gundotra took charge of this particular initiative.
Guess who else would like to do the same thing with ads across the web given the social data that they have? Yep — Facebook.
At the same time, Google has had many failures in the social space. And they realized that with +1, they couldn’t afford to have some big hyped-up launch once again. So they’re purposely taking it slow. There will be no +1 buttons for publishers at launch that will be blanketed across the web (but you better believe they’re coming). There will be no toolbar that spreads across other Google properties (that may be coming). There will be no mobile app or aspect (that is likely coming as well). The feature itself will roll out slowly and will at first be an opt-in one found in Google’s search experiments area.
But make no mistake, this is a massive Google project. And eventually it will hit all users — and not just those logged into their Google accounts. Down the line, Google can envision this +1 data influencing search results across the board, Cutts says. That’s what we call “downplaying” — assuming people use it, the social data is very likely to be the key ingredient to the future of Google Search.
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http://znacomstva.blogspot.com/2011/03/google-vs-facebook.htmlUsers will need a Google Profile to use +1. Once they've created that profile, contacts are built from sources like the user's Gmail contact list and people they follow on Google Reader.
Users can see which friends and contacts they're sharing recommendations with by using the "Social Circle And Content" tab in their Google Dashboard.
The service has been rumored for several months now, and is apparently only one of many efforts underway at the company to add a social layer to its services to help compete against Facebook. Some of those efforts were apparently slowed by political infighting toward the end of 2012, but product chief Vic Gundotra took charge of this particular initiative.
Guess who else would like to do the same thing with ads across the web given the social data that they have? Yep — Facebook.
At the same time, Google has had many failures in the social space. And they realized that with +1, they couldn’t afford to have some big hyped-up launch once again. So they’re purposely taking it slow. There will be no +1 buttons for publishers at launch that will be blanketed across the web (but you better believe they’re coming). There will be no toolbar that spreads across other Google properties (that may be coming). There will be no mobile app or aspect (that is likely coming as well). The feature itself will roll out slowly and will at first be an opt-in one found in Google’s search experiments area.
But make no mistake, this is a massive Google project. And eventually it will hit all users — and not just those logged into their Google accounts. Down the line, Google can envision this +1 data influencing search results across the board, Cutts says. That’s what we call “downplaying” — assuming people use it, the social data is very likely to be the key ingredient to the future of Google Search.
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