Monday, March 28, 2011

How social is changing internet

"It used to be that backlinked sites had some kind of authority. It was some kind of a signal that there was value in what you were doing," said Saad Khan, partner at CMEA Capital, in a recent phone chat. "The world is changing in such a way that authority on the web is being expressed in a new way: people are the new authority."

Khan explained what he calls "like-rank": the idea that authority comes from people through expressions like retweets, likes, and other social signals

"I actually think the whole way we navigate the Web and see authority on the Web is going to be fundamentally altered," he added.

This, Khan believes, is why pretty soon, the concept of an algorithmically determined "page rank" will be meaningless. Relevance will not be determined by one organization, but by the legions of voices on the Web.

That is why social network raise HUGE investment like LivingSocial
-500 mln. dollars
http://znacomstva.blogspot.com/2011/03/huge-investment-in-social.html

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