How to build a brand of universal fame: Edward Musinski 's Skype know-how

The secret of building a brand of 100 billion valuation:
 reliance on archetypes.

For example, the brand Apple, one of the most expensive brands of the world is now worth $ 120 billion. He embodies the archetype of a rebel. Firstly, the slogan Apple - «Think Different», secondly, bitten apple logo - like the forbidden fruit that Eve bit into. Speaking support of this idea, Apple has long shoots margin with the legend of Adam and Eve.

Besides him, the club 100 billion includes brands that embody the following archetypes:
Nike (hero),
Disney (child, mouse),
Makdonals (nice guy, clown),
Coca-Cola (Santa Claus),
Facebook (your guy Zuckerberg personally embodies, when there is a hoodie even the bankers).

There are a number of niches in the archetypes. So that the Russian company can privatize one. As they say, welcome!

The technology of building an international brand also includes:

Building up a network of distributors FREE message of the brand,

Make a prosumer loyalty through the community building,

The marketing budget for the entrance to the distribution networks

Edward Musinski forecasts strengthening of the Russian ruble and tnen fall

Edward Musinski 's previous forecast of the fall in oil prices and the ruble exchange rate suddently fall was fully justified today.

His forecast for the next year:
since the spring of 2015, the ruble will rise to 45 rubles per dollar. Because a sharp reduction of foreign debt of Russian companies this year - will reduce the demand for the dollar in 2015 to pay debt.
And other reason: the fall in oil prices will stop, due to the fact that cease production of shale oil, the cost of which is $ 60 per barrel.
And the third reason is the strengthening of the ruble - import under the current devaluation scale - it will continue to decline, which means less to buy imported goods, they are too expensive. That is, will the excess of dollar liquidity: in the companies accounts, and especially in the population savings, which has already transferred almost all of their deposits in dollars.

Bottom line: the outflow of capital is inhibited, the inflow of capital begins. Due to a sharp drop in exports and imports, currency flows into the country from the sale of increasingly expensive oil.

But, in second half of the year, Iran will return on the oil market, and oil prices down to $ 40 per barrel. Thus, ruble will weaken in fall 2015: 75 - 80 rubles/$
The ruble may weaken and more than 80 rubles for one dollar, in case of external shocks

Mobile payment industry: problems and opportunities

The main problem with building a new payment product or mobile service in the existing financial industry is that tens of thousands of pages of legislation and thousands of lobbyists are going to come down on you very quickly.

‘‘We needed a new technology to have the wedge to be able to enter the market, to be able to justify all the work to rebuild the system. 

Mozido has announced a two-part round of Series B funding of $400 million to accelerate the international growth of the company’s financial, payment and mobile marketing ecosystems.

The first $185 million has been funded by MasterCard, Wellington Management, H.R.H. Sheikh Nahyan of UAE, and Julian H. Robertson, Jr., chairman and chief executive officer at Tiger Management. The company raised a total of $265 million in capital over the past 12 months.

With nationwide mobile payment and marketing implementations in the Caribbean, Latin America, and the United States—Mozido is poised to use the strategic investment to further expand its global presence through additional acquisitions in China, India, Africa, Europe, Latin America and the Middle East.

“The race for long-term leadership in mobile payments will be won with interoperable services on a global scale,”said Nick Adams, portfolio manager at Wellington Management Company, LLP.

Mozido provides mobile solutions for merchants, CPGs, financial institutions and government agencies. Mozido’s solutions provide access to services such as bill payments, airtime top-up, person-to-person payments, merchant payments, loyalty programs, direct deposit of government payments, and customized marketing via a basic SMS-based mobile device or a smartphone.

Mobile payment future

People still prefer to pay with debit and credit cards because it's just as easy as paying with their phones. The result is that mobile wallets have not gained critical mind share among the public. Some individuals may use it at their local shop once a day, but it's a rare person that actively pays with their smartphone wherever they go. This behavior is not going to change any time soon, which means mobile wallets like Square are going to continue to struggle—at least until a more legitimate, easy-to-use and cost-effective solution comes along. 

Solution #1: PayPal-owned Venmo, one of the leading mobile P2P apps, says it saw $314 million in transaction volume on its app last quarter.

The problem is that there's little to no revenue earned by these mobile P2P apps in facilitating money transfers between people. But if an app like Venmo gets into the mobile in-store payments space — an area that still hasn't managed to take off — they stand to bring a big user base with them that's already comfortable paying via phone.

Read more: http://www.businessinsider.com/a-new-crop-of-apps-could-finally-convert-people-to-mobile-payments-2014-5#ixzz34F2QMerX

Solution #2: PayPal's Braintree, led by entrepreneur Bill Ready, a veteran of two payments startups, is the most prospective service.

Braintree won Airbnb, Uber, and HotelTonight, and bought Venmo, a startup whose person-to-person payment app competed with PayPal's basic money-moving service. Unable to catch up, PayPal bought Braintree for $800 million

Others.

Boston-based LevelUp (formerly SCVNGR) has an interesting business model based on low interchange rates and marketing plans for its merchant partners, but its transaction volume is too small to make much of a difference. Interesting technologies mixed with mobile wallets like Loop have gained some mind share within the industry, but awkward implementations and nascent products make it more of a dream than a reality.

The latest news on this front is that Microsoft is adopting open source Apache Cordova—commonly known as PhoneGap—as part of its Visual Studio integrated developer environment. PhoneGap is a service that allows developers to use Web properties like CSS, HTML and JavaScript to build Web applications and then "wrap" them to fit in the native app stores like Google Play and the Apple App Store.

Only for women

Chinese social shopping platform Mogujie has raised $200 million in Series D funding from Hopu Fund, TBP Capital, Qiming Venture Partners, IDG Capital Partners, and Banyan Fund. Started as a Pinterest-style social sharing site in 2011, Mogujie launched a platform for retailers to sell goods directly to consumers at the end of last year. Mogujie currently sees over 35 million monthly active users
the SNS for buyers, provides service to all the female - See more at: http://www.crunchbase.com//organization/mogujie?utm_medium=email&utm_source=cb_daily#sthash.ZLDmrr32.dpuf

Cisco CEO: 'Brutal' Times Are Coming For The Tech Industry

John Chambers believes that the rapid pace of change in the technology industry is going to create a bloodbath for the major tech players, and every other company on the planet.

"You are going to see a brutal, brutal consolidation of the IT industry where out of the top five players, only two or three of us will be meaningful in as quick as five years,"

Cisco will come up with SDN products that will sell well in a market that won't be in full swing for a number of years yet.

(By the way, Cisco and VMware are also close partners, running $1 billion joint company called VCE together, so it's a delicate love-hate relationship.)

In the meantime, Chambers also predicts a general bloodbath for all businesses everywhere. He noted that only 24% of the companies on the Fortune 500 25 years ago are still on that list today.

Read more: http://www.businessinsider.com/cisco-ceo-brutal-times-for-it-coming-2014-5#ixzz32x9ql2BQ