How to build a brand of universal fame: Edward Musinski 's Skype know-how

The secret of building a brand of 100 billion valuation:
 reliance on archetypes.

For example, the brand Apple, one of the most expensive brands of the world is now worth $ 120 billion. He embodies the archetype of a rebel. Firstly, the slogan Apple - «Think Different», secondly, bitten apple logo - like the forbidden fruit that Eve bit into. Speaking support of this idea, Apple has long shoots margin with the legend of Adam and Eve.

Besides him, the club 100 billion includes brands that embody the following archetypes:
Nike (hero),
Disney (child, mouse),
Makdonals (nice guy, clown),
Coca-Cola (Santa Claus),
Facebook (your guy Zuckerberg personally embodies, when there is a hoodie even the bankers).

There are a number of niches in the archetypes. So that the Russian company can privatize one. As they say, welcome!

The technology of building an international brand also includes:

Building up a network of distributors FREE message of the brand,

Make a prosumer loyalty through the community building,

The marketing budget for the entrance to the distribution networks