The secret of building a brand of 100 billion valuation:
reliance on archetypes.
For example, the brand Apple, one of the most expensive brands of the world is now worth $ 120 billion. He embodies the archetype of a rebel. Firstly, the slogan Apple - «Think Different», secondly, bitten apple logo - like the forbidden fruit that Eve bit into. Speaking support of this idea, Apple has long shoots margin with the legend of Adam and Eve.
Besides him, the club 100 billion includes brands that embody the following archetypes:
Nike (hero),
Disney (child, mouse),
Makdonals (nice guy, clown),
Coca-Cola (Santa Claus),
Facebook (your guy Zuckerberg personally embodies, when there is a hoodie even the bankers).
There are a number of niches in the archetypes. So that the Russian company can privatize one. As they say, welcome!
The technology of building an international brand also includes:
Building up a network of distributors FREE message of the brand,
Make a prosumer loyalty through the community building,
The marketing budget for the entrance to the distribution networks
blog of Trustnet expert Association doing Lifetime Award www.healthheroes.live
Thursday, December 18, 2014
Sunday, December 14, 2014
Edward Musinski forecasts strengthening of the Russian ruble and tnen fall
Edward Musinski 's previous forecast of the fall in oil prices and the ruble exchange rate suddently fall was fully justified today.
His forecast for the next year:
since the spring of 2015, the ruble will rise to 45 rubles per dollar. Because a sharp reduction of foreign debt of Russian companies this year - will reduce the demand for the dollar in 2015 to pay debt.
And other reason: the fall in oil prices will stop, due to the fact that cease production of shale oil, the cost of which is $ 60 per barrel.
And the third reason is the strengthening of the ruble - import under the current devaluation scale - it will continue to decline, which means less to buy imported goods, they are too expensive. That is, will the excess of dollar liquidity: in the companies accounts, and especially in the population savings, which has already transferred almost all of their deposits in dollars.
Bottom line: the outflow of capital is inhibited, the inflow of capital begins. Due to a sharp drop in exports and imports, currency flows into the country from the sale of increasingly expensive oil.
But, in second half of the year, Iran will return on the oil market, and oil prices down to $ 40 per barrel. Thus, ruble will weaken in fall 2015: 75 - 80 rubles/$
The ruble may weaken and more than 80 rubles for one dollar, in case of external shocks
His forecast for the next year:
since the spring of 2015, the ruble will rise to 45 rubles per dollar. Because a sharp reduction of foreign debt of Russian companies this year - will reduce the demand for the dollar in 2015 to pay debt.
And other reason: the fall in oil prices will stop, due to the fact that cease production of shale oil, the cost of which is $ 60 per barrel.
And the third reason is the strengthening of the ruble - import under the current devaluation scale - it will continue to decline, which means less to buy imported goods, they are too expensive. That is, will the excess of dollar liquidity: in the companies accounts, and especially in the population savings, which has already transferred almost all of their deposits in dollars.
Bottom line: the outflow of capital is inhibited, the inflow of capital begins. Due to a sharp drop in exports and imports, currency flows into the country from the sale of increasingly expensive oil.
But, in second half of the year, Iran will return on the oil market, and oil prices down to $ 40 per barrel. Thus, ruble will weaken in fall 2015: 75 - 80 rubles/$
The ruble may weaken and more than 80 rubles for one dollar, in case of external shocks
Subscribe to:
Posts (Atom)